Play time is at the heart of what we do. We’re known for activity toys that keep little hands and curious minds engaged for more than just a moment. Every element is carefully considered – the textures, the sounds, the colours – all the tiny details that make play feel fresh day after day.

And just like always, safety comes first. Our toys are thoroughly tested and made with gentle, OEKO-TEX certified fabrics, so you can feel confident about every cuddle, squeeze, and chew along the way.

This Black Friday, a selection of our favourite play time pieces are available at special prices – only while stock lasts. You’ll spot familiar faces too. The Deer friends follow your little one from breakfast to bedtime, bringing comfort, calm, and a sense of “I know you” wherever play happens.