Our Deer friends has been a part of countless childhood memories
For a decade, our animal friends have brought smiles to little ones and parents alike. As we celebrate 10 years of Deer friends, we invited little ones to bring their favourite cuddle friend to the studio, sharing with us their fun stories and precious memories.
our dna
Our Deer friends are the center of our collections and the nerve and identity of our company.
The story began with the wish to create a world full of playful, lovable animal characters that kids would adore.
Each Deer friend has their own personality that inspire to fun products and loads of storytelling.
a friend to grow up with
The Deer friends have a special way of helping kids grow, teaching them new skills through fun and engaging play.
Theses beloved characters continue to inspire creativity, offer comfort, and grow right alongside the children they love, making playtime and cuddles even more special.
When your child falls in love with a Deer friend, that connection stays strong as they grow.
Your child can spend the whole day with a Deer friend and enjoy dinner time, play time, and bed time with a trusted companion.
soft & cuddly
Deer friend
we invite you to
Celebrate with Us
To mark 10 years of Deer friends, we invite you to discover the bestsellers that have found their way into countless homes in over 40 countries.
Over the years our products have become part of many family stories – bringing joy and comfort to children around the world.
are you curious? – there's
much more to explore
10 years of design
It all began with a simple idea: to create products that combine Scandinavian design with playful functionality.
Dive into...
our story
safe for kids
Safety is our first priority and we acknowledge that creating products for babies and children comes with a great responsibility.
Learn more
in stores
If you would like the Deer friends to move into your store or webshop – reach out to...
become a retailer