Done by Deer wins international design award

Done by Deer wins international design award

The Activity Gym from Done by Deer has been awarded with the prestigious Red Dot Award: Product Design 2016.

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At this year’s Red Dot Award the jury selected the Done by Deer Activity Gym to receive one of the prestigious awards amongst no less than 5,214 products and innovations from 57 nations submitted for the Red Dot Award: Product Design 2016.

Only products which set themselves apart considerably, through their excellent design, receive the sought-after quality seal from the international Red Dot jury.

The Activity Gym

The idea by the Done by Deer design team was to create a unique and flexible activity gym that does not require a baby blanket to stand – a new take on the classic activity gym. The award winning result is the free standing and easily adjustable Activity Gym that can be placed anywhere e.g. the floor, a bed, a sofa or on the changing table. The Activity Gym not only sparks the imagination of the little ones but is also a modern design piece in the home.

Width and height of the Activity Gym can easily be adjusted, an innovative feature that also helps babies reach the three eye catching toys which can be hung from the center of the arc. The included toys, Croco, Nozo and a hanging mirror, will crackle and rattle when touched, all to stimulate a baby’s senses. A mirror on one leg of the arc and a soft patch on the other also attract the attention of little eyes and fingers.

The Activity Gym is soft and safe for babies to play with, it stands firmly on its two feet and being flexible it is no problem to store away, move around or bring along when going places.

100% friendly Danish design

Done by Deer, founded in 2014, is Danish design with a distinctive graphic edge. Modern lifestyle products for babies and toddlers with a clear reference to the Scandinavian style of life. The philosophy is simple: a combination of innovative design, safety and a daring use of colours makes every item outstanding!

Every Done by Deer product is 100% friendly and naturally tested thoroughly to comply or exceed strict European safety standards.

The Done by Deer Activity Gym is available at leading baby stores, kids fashion and lifestyle shops, department stores and webshops.

The Experts

With 41 experts from all around the world, who are selected according to strict rules, the Red Dot Award: Product Design guarantees very high judging competences.The independent expert panel assesses each entry strictly and fairly, live and on site, according to criteria such as degree of innovation, formal quality, functionality and ecological compatibility.

"With their performances, the Red Dot winners not only demonstrated an extraordinary design quality, but they also showed that design is an integral part of innovative product solutions."
Professor Dr. Peter Zec, founder and president of the Red Dot Award.

Red Dot Design Museum Essen

The Red Dot Design Museum Essen presents products that have won the Red Dot. Every year, the world’s largest exhibition of contemporary design informs around 150,000 visitors about current trends and top achievements.

From 5. July 2016 the Done by Deer Activity Gym and all the 2016 award-winning products will be presented in the special exhibition “Design on Stage”, before becoming part of the permanent exhibition.

About the Red Dot Design Award

The Red Dot Award is organized by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 17,000 entries in 2015 alone, it is one of the largest competitions in the world. It was in 1955 that a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then the sought-after “Red Dot” is the revered international seal of outstanding design quality. Further information: www.red-dot.org.

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