the role of mealtime in little ones’ development
guides

the role of mealtime in little ones’ development

Mealtime is like a mini-adventure for little ones. For babies and toddlers, it’s so much more than just munching on snacks - it’s a magical time filled with giggles, discoveries, and important less...
boosting motor skills in little ones
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boosting motor skills in little ones

Motor skills are key to helping your little one explore and connect with the world around them. From tiny finger movements to those first big steps, these skills build confidence and independence. ...
creating a safe and stimulating play environment
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creating a safe and stimulating play environment

Creating a safe and engaging space for little ones is all about balancing fun and functionality. From organizing play zones to decorating with personal touches, the right environment fosters creati...
how play supports language development
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how play supports language development

Play is a crucial aspect of early childhood that helps little ones develop language skills in a fun and engaging way. Through imaginative scenarios, music, and storytelling, they expand their vocab...
how parents can engage in play: simple ways to connect
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how parents can engage in play: simple ways to connect

Finding time to play with your little one can be both fun and rewarding. Not only does it strengthen your bond, but it also nurtures creativity and emotional connection. Here are some easy ways you...
Kind + Jugend 2024
behind the scenes

Kind + Jugend 2024

We enjoyed being back at the Kind + Jugend trade fair in Cologne, Germany. Join our Deer friends and explore our playful universe of toys, tableware, and lifestyle products for families with babies...
the power of toy rotation
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the power of toy rotation

Toy rotation is a simple way to keep play exciting while reducing messes. By offering a small, curated selection of toys at a time and storing the rest, your little one gets to rediscover toys regu...
Girl_with_building_blocks_done_by_deer
guides

the role of toys in little ones' development

We all know that play is a fundamental part of childhood and little ones' development, but what role do toys truly play in this process? Toys are essential tools in early childhood development, off...
Safe materials for safe early years
guides

Safe materials for safe early years

When it comes to picking out materials for our products, we don’t take the path of least resistance. We know, that creating baby products comes with great responsibility, which is why we choose the...

safe for kids

Our products are thoroughly tested