baby on the way

Welcoming your first baby is one of life’s biggest adventures - and the first six months are filled with moments you’ll never forget. Those early days are a mix of sleepy cuddles, first smiles, and learning what works best for you and your little one. Here’s a gentle guide to help you prepare for what’s ahead - with thoughtful essentials made to bring comfort, calm, and a touch of Danish design to your every day.

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bestseller
Tummy time activity toy - Croco - Green - Front Tummy time activity toy - Croco - Green - Back
bestsellerOEKO-TEX®
Quilted changing bag - Sand Quilted changing bag - Sand
Quilted changing bag - Sand
Sale price£81.00
bestseller
Activity spiral - Lalee - Sand - Front Activity spiral - Lalee - Sand - Detail
bestseller
Activity book - Lalee - Sand - Front Activity book - Lalee - Sand - Front
Activity book - Lalee - Sand
Sale price£36.00
bestseller
Cuddle friend - Lalee - Sand Cuddle friend - Lalee - Sand
Cuddle friend - Lalee - Sand
Sale price£40.00
bestseller
Baby contrast card holder - Deer friends - Sand Baby contrast card holder - Deer friends - Sand
Activity play mat - Lalee - Sand Activity play mat - Lalee - Sand
Comfort blanket - Lalee - Sand - Front Comfort blanket - Lalee - Sand - Front
Tummy time sensory mirror - Tiny farm - Colour mix Tummy time sensory mirror - Tiny farm - Colour mix
Changing backpack - Sand Changing backpack - Sand
Changing backpack - Sand
Sale price£90.00
Award winner
Activity gym - Lalee - Sand - Front Activity gym - Lalee - Sand - Detail
Activity gym - Lalee - Sand
Sale price£99.00
OEKO-TEX®
Cozy nest - Confetti - Sand Cozy nest - Confetti - Sand
Cozy nest - Confetti - Sand
Sale price£108.00
Activity ring - Lalee - Sand Activity ring - Lalee - Sand
Activity ring - Lalee - Sand
Sale price£23.00
Award winner OEKO-TEX®
Cozy lounger with activity arch - Raffi - Sand - Front Cozy lounger with activity arch - Raffi - Sand - Lifestyle
OEKO-TEX®
Changing pad easy wipe - Confetti - Sand - Front Changing pad easy wipe - Confetti - Sand - Lifestyle
OEKO-TEX®
Changing pad easy wipe - Lalee - Sand - Front Changing pad easy wipe - Lalee - Sand - Lifestyle

Our fabrics are tested and certified according to OEKO-TEX® standards, ensuring they’re free from harmful substances.

our bestselling bag is more than just a place for nappies: it’s your trusted companion

Tummy time helps your little one grow stronger, and with Croco, it becomes a moment of fun

getting ready for your little one

Getting ready for your first baby can feel like a big adventure. Here’s a calm, practical guide to the essentials you’ll need in the first six months — made to bring comfort, ease, and confidence to everyday life.

1. the cosy basics

Our Done by Deer swaddles are truly your all-round helpers — light, breathable, and endlessly useful. Use them to wrap your baby for sleep, as shade for pram naps, or simply for those gentle cuddle moments. Made from soft organic OEKO-TEK certified cotton, they’re designed to comfort your little one and fit beautifully into your daily rhythm.

Burp cloths are another must-have, and you can never have too many. Our Done by Deer muslin cloths are soft, absorbent, and wash beautifully, ready for countless feeds and nuzzles. They’re the kind of small essential that makes everyday care a little easier.

2. changing made simple

You’ll spend many moments at the changing station, so make it a space that feels good. Pair a soft changing mat with your favourite cream for cosy, easy changes and keep plenty of burp cloths stocked nearby.

When you head out, our quilted changing bag keeps everything organised - with room for nappies, snacks, and little extras. Designed to last, it stays stylish long after the nappy days are over.

Child laying on its tummy playing with a toy crocodile

3. play and discovery

As your baby begins to explore, our activity toys and tummy time pillows support movement and curiosity. Soft textures, gentle sounds, and calm colours invite play while building strength and confidence - one small stretch at a time.

4. rest and reassurance

Every baby needs a peaceful place to rest. Our cosy nests create a safe, snug space for naps and quiet time - whether at home or on the go. Add a blanket and a familiar cuddle friend for moments of warmth, peace, and closeness.