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Celebration parade - Deer friends - Colour mix Celebration parade - Deer friends - Colour mix
new
First layer puzzle - Celebration - Colour mix First layer puzzle - Celebration - Colour mix
Soft toy gift box - Elphee - Blue Soft toy gift box - Elphee - Blue
Soft toy gift box - Lalee - Sand Soft toy gift box - Lalee - Sand
Wall decoration 6 pcs - Deer friends - Colour mix Wall decoration 6 pcs - Deer friends - Colour mix
Pull along wiggle toy - Croco - Green Pull along wiggle toy - Croco - Green
Push along - Elphee - Grey Push along - Elphee - Grey
Push along - Elphee - Grey
Sale price£34.95
Walker - Ozzo - Powder Walker - Ozzo - Powder
Walker - Ozzo - Powder
Sale price£85.95
Memory game - Deer friends - Colour mix Memory game - Deer friends - Colour mix
Stacking cubes 5 pcs - Deer friends - Colour mix Stacking cubes 5 pcs - Deer friends - Colour mix
bestseller
Baby contrast cards 10-pack - Elphee - Colour mix Baby contrast cards 10-pack - Elphee - Colour mix
Stick&Stay activity island - Lalee - Sand Stick&Stay activity island - Lalee - Sand
Stacking tunnel - Antee - Colour mix Stacking tunnel - Antee - Colour mix
Stacking tunnel - Birdee - Colour mix Stacking tunnel - Birdee - Colour mix
bestseller
Hide&Find box - Nozo - Colour mix Hide&Find box - Nozo - Colour mix
First peg puzzle - Happy clouds - Colour mix First peg puzzle - Happy clouds - Colour mix
Stacking toy - Happy clouds - Colour mix Stacking toy - Happy clouds - Colour mix
bestseller
Fold-out sensory cube - Deer friends - Colour mix Fold-out sensory cube - Deer friends - Colour mix
Elphee's home board book - Deer friends - Colour mix Elphee's home board book - Deer friends - Colour mix
Building block set 34 pcs - Deer friends - Colour mix Building block set 34 pcs - Deer friends - Colour mix
Sensory block set 4 pcs - Birdee - Colour mix Sensory block set 4 pcs - Birdee - Colour mix
Lalee's home soft book - Lalee - Sand Lalee's home soft book - Lalee - Sand
Sensory activity ring - Happy clouds - Colour mix Sensory activity ring - Happy clouds - Colour mix
Tiny grip toy - Ozzo - Colour mix Tiny grip toy - Ozzo - Colour mix

Play time - Fun and functional toys for babies and toddlers

Here you can find a wide range of activity toys, cuddle toys, teethers, and more, to help your little ones learn and grow through play.

Our playful activity toys are designed to stimulate your child’s senses, encourage their curiosity, and provide endless hours of fun and entertainment.

Whether you're looking for cozy loungers, play gyms, or pull-alongs, we have everything you need to create a playful and comfortable environment for your child.

Why is play important for my baby’s and toddler’s development?

Play is an essential part of your child's development.

Through play, your baby or toddler learns about the world around them and develop their physical, cognitive, and social emotional skills.

For your baby, play is primarily sensory. Your baby uses its senses to learn about the surroundings and develop their motor skills through grasping, reaching, and crawling.

As your baby grow into becoming an independent toddler, play becomes more interactive and imaginative. You will see that play changes into pretend play, problem solving, and social play with friends.

Learn more about the importance of play time here.

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safe for kids

Our products are thoroughly tested