play time

When stories come to life

Made for imaginative play

Role play opens the door to endless stories. Deer friends become characters, and small moments turn into big adventures.

Open-ended play lets little ones explore, create, and tell their own stories – again and again. Our thoughtful toys support imagination and creativity in everyday play.

wooden toys for open-ended play

Tiny farm play set - Sheepy - Colour mix Tiny farm play set - Sheepy - Colour mix
Tiny farm play set - Sheepy - Colour mix
£26.95
Tiny farm play set - Clucky - Colour mix Tiny farm play set - Clucky - Colour mix
Tiny farm play set - Clucky - Colour mix
£26.95
Tiny farm play set - Dotti - Colour mix Tiny farm play set - Dotti - Colour mix
Tiny farm play set - Dotti - Colour mix
£26.95
Tiny farm tractor - Dotti - Blue Tiny farm tractor - Dotti - Blue
Tiny farm tractor - Dotti - Blue
£34.95
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bestseller
Cuddle friend - Lalee - Sand Cuddle friend - Lalee - Sand
Cuddle friend - Lalee - Sand
£39.00
bestseller
Stacking tower - Raffi - Colour mix Stacking tower - Raffi - Colour mix
Stacking tower - Raffi - Colour mix
£31.00
bestseller
Building block set 34 pcs - Deer friends - Colour mix
Building block set 34 pcs - Deer friends - Colour mix
£52.95
Layer puzzle - Deer friends - Colour mix Layer puzzle - Deer friends - Colour mix
Layer puzzle - Deer friends - Colour mix
£18.95
Stacking tunnel - Antee - Colour mix
Stacking tunnel - Antee - Colour mix
£13.95
Stacking cubes 5 pcs - Deer friends - Colour mix Stacking cubes 5 pcs - Deer friends - Colour mix
Stacking cubes 5 pcs - Deer friends - Colour mix
£9.95
Cuddle cute - Dotti - Sand Cuddle cute - Dotti - Sand
Cuddle cute - Dotti - Sand
£16.50
Stacking toy - Happy clouds - Colour mix
Stacking toy - Happy clouds - Colour mix
£19.95
Sensory puzzle - Tiny farm - Colour mix Sensory puzzle - Tiny farm - Colour mix
Sensory puzzle - Tiny farm - Colour mix
£17.50
Tiny farm tractor - Dotti - Blue Tiny farm tractor - Dotti - Blue
Tiny farm tractor - Dotti - Blue
£34.95
Cuddle cute - Pigee - Powder Cuddle cute - Pigee - Powder
Cuddle cute - Pigee - Powder
£16.50
Sensory block set 4 pcs - Birdee - Colour mix Sensory block set 4 pcs - Birdee - Colour mix
Sensory block set 4 pcs - Birdee - Colour mix
£17.50
bestseller
Cuddle bestie - Croco - Green - 28 cm Cuddle bestie - Croco - Green - 28 cm
Cuddle bestie - Croco - Green - 28 cm
Coming soon
Stacking tunnel - Birdee - Colour mix
Stacking tunnel - Birdee - Colour mix
£10.95
Rug - Croco - Green Rug - Croco - Green
Rug - Croco - Green
£71.00
Comfort blanket - Sheepy - Sand Comfort blanket - Sheepy - Sand
Comfort blanket - Sheepy - Sand
£21.95
Tiny farm play set - Pigee - Colour mix Tiny farm play set - Pigee - Colour mix
Tiny farm play set - Pigee - Colour mix
£26.95
Tiny farm play set - Dotti - Colour mix Tiny farm play set - Dotti - Colour mix
Tiny farm play set - Dotti - Colour mix
£26.95
Tiny farm play set - Sheepy - Colour mix Tiny farm play set - Sheepy - Colour mix
Tiny farm play set - Sheepy - Colour mix
£26.95
Tiny farm play set - Clucky - Colour mix Tiny farm play set - Clucky - Colour mix
Tiny farm play set - Clucky - Colour mix
£26.95
First jigsaw puzzle set - Tiny farm - Colour mix First jigsaw puzzle set - Tiny farm - Colour mix
First jigsaw puzzle set - Tiny farm - Colour mix
£16.50
bestseller
Cuddle bestie - Elphee - Sand - 20 cm Cuddle bestie - Elphee - Sand - 20 cm
Cuddle bestie - Elphee - Sand - 20 cm
£19.95
new
Cuddle bestie - Raffi - Powder - 26 cm Cuddle bestie - Raffi - Powder - 26 cm
Cuddle bestie - Raffi - Powder - 26 cm
£19.95
new
Cuddle cute - Sheepy - Sand Cuddle cute - Sheepy - Sand
Cuddle cute - Sheepy - Sand
£16.50

play in everyday life

Play doesn’t need to be complicated. A few thoughtful pieces can turn quiet moments into discovery - before nap time, after changing, in between daily routines.

Small moments. Big discoveries.

see all play time
tummy time
activity gyms & play mats
cozy loungers
pull alongs & baby walkers
mobiles & musical toys

meet our lovable

Deer friends

let's go

find the perfect gift

Toy guide for all ages

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