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Twist & turn toy - Croco - Green Twist & turn toy - Croco - Green
Cozy friend - Croco - Green Cozy friend - Croco - Green
Cozy friend - Croco - Green
Sale price£18.95
Wrist rattle set 2-pack - Happy clouds - Blue Wrist rattle set 2-pack - Happy clouds - Blue
Wrist rattle set 2-pack - Happy clouds - Powder Wrist rattle set 2-pack - Happy clouds - Powder
Tiny sensory toy set - Birdee - Blue Tiny sensory toy set - Birdee - Blue
To go friend - Croco - Blue To go friend - Croco - Blue
To go friend - Croco - Blue
Sale price£16.50
To go friend - Croco - Powder To go friend - Croco - Powder
Fold-out soft book - Deer friends - Colour mix Fold-out soft book - Deer friends - Colour mix
Cozy friend - Elphee - Sand Cozy friend - Elphee - Sand
Cozy friend - Elphee - Sand
Sale price£18.95
bestseller
Baby contrast card holder - Deer friends - Sand Baby contrast card holder - Deer friends - Sand
Tiny sensory rattle - Elphee - Powder Tiny sensory rattle - Elphee - Powder
Activity sensory toy - Birdee - Blue Activity sensory toy - Birdee - Blue
Contrast baby cube - Happy clouds - Colour mix Contrast baby cube - Happy clouds - Colour mix
bestseller
Rolling activity mirror - Birdee - Colour mix Rolling activity mirror - Birdee - Colour mix
Spinner activity toy - Birdee - Colour mix
Tummy time soft book - Deer friends - Colour mix Tummy time soft book - Deer friends - Colour mix
Height measurer - Croco - Powder Height measurer - Croco - Powder
Height measurer - Croco - Green
Available in stores
Fold-out soft book - Croco - Green Fold-out soft book - Croco - Green
Bead maze - Wally - Blue Bead maze - Wally - Blue
Bead maze - Wally - Blue
Sale price£34.00
Storage basket set 3 pcs - Happy clouds - Powder Storage basket set 3 pcs - Happy clouds - Powder
Peg puzzle - Lalee - Sand Peg puzzle - Lalee - Sand
Peg puzzle - Lalee - Sand
Sale price£10.00
Sorting box - Elphee - Grey
Sorting box - Elphee - Grey
Sale price£38.00
Hammer board - Croco - Green
Hammer board - Croco - Green
Sale price£38.00

Play time - Fun and functional toys for babies and toddlers

Here you can find a wide range of activity toys, cuddle toys, teethers, and more, to help your little ones learn and grow through play.

Our playful activity toys are designed to stimulate your child’s senses, encourage their curiosity, and provide endless hours of fun and entertainment.

Whether you're looking for cozy loungers, play gyms, or pull-alongs, we have everything you need to create a playful and comfortable environment for your child.

Why is play important for my baby’s and toddler’s development?

Play is an essential part of your child's development.

Through play, your baby or toddler learns about the world around them and develop their physical, cognitive, and social emotional skills.

For your baby, play is primarily sensory. Your baby uses its senses to learn about the surroundings and develop their motor skills through grasping, reaching, and crawling.

As your baby grow into becoming an independent toddler, play becomes more interactive and imaginative. You will see that play changes into pretend play, problem solving, and social play with friends.

Learn more about the importance of play time here.

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safe for kids

Our products are thoroughly tested