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Cuddle cute - Birdee - Blue Cuddle cute - Birdee - Blue
Cuddle cute - Birdee - Blue
Sale price£17.00
Teether 2-pack - Deer friends - Papaya/Sand Teether 2-pack - Deer friends - Papaya/Sand
Cuddle friend - Elphee - Sand Cuddle friend - Elphee - Sand
25%
Cuddle friend - Croco - Powder Cuddle friend - Croco - Powder
Cuddle friend - Croco - Powder
Sale price£28.08 Regular price£37.44
Cuddle cute - Croco - Powder Cuddle cute - Croco - Powder
Cuddle cute - Croco - Powder
Sale price£17.00
Cuddle cute - Elphee - Sand Cuddle cute - Elphee - Sand
Cuddle cute - Elphee - Sand
Sale price£17.00
Activity ring - Lalee - Sand Activity ring - Lalee - Sand
Activity ring - Lalee - Sand
Sale price£22.00
Pram toy - Lalee - Sand Pram toy - Lalee - Sand
Pram toy - Lalee - Sand
Sale price£38.00
bestseller
Tummy time activity toy - Croco - Sand Tummy time activity toy - Croco - Sand
Activity play mat - Lalee - Sand Activity play mat - Lalee - Sand
Squeaker rattle - Lalee - Sand Squeaker rattle - Lalee - Sand
bestseller
Cuddle friend - Lalee - Sand Cuddle friend - Lalee - Sand
Cuddle friend - Lalee - Sand
Sale price£38.00
Sand play set 5 pcs - Deer friends - Sand mix Sand play set 5 pcs - Deer friends - Sand mix
Sand play set 5 pcs - Deer friends - Blue mix Sand play set 5 pcs - Deer friends - Blue mix
Sand play set 5 pcs - Deer friends - Powder mix Sand play set 5 pcs - Deer friends - Powder mix
Sand play set 3 pcs - Deer friends - Colour mix Sand play set 3 pcs - Deer friends - Colour mix
Sand play set 3 pcs - Deer friends - Blue Sand play set 3 pcs - Deer friends - Blue
Sand play set 3 pcs - Deer friends - Powder Sand play set 3 pcs - Deer friends - Powder
25%
Activity ball - Puffee - Powder Activity ball - Puffee - Powder
Activity ball - Puffee - Powder
Sale price£17.22 Regular price£22.96
Activity spiral - Sea friends - Blue Activity spiral - Sea friends - Blue
Activity spiral - Sea friends - Powder Activity spiral - Sea friends - Powder
25%
Activity floor mirror - Wally - Powder Activity floor mirror - Wally - Powder
Activity floor mirror - Wally - Powder
Sale price£28.08 Regular price£37.44
25%
Play time goodie box - Colour mix - Front Play time goodie box - Colour mix - Front
Play time goodie box - Colour mix
Sale price£57.48 Regular price£76.63

Play time - Fun and functional toys for babies and toddlers

Here you can find a wide range of activity toys, cuddle toys, teethers, and more, to help your little ones learn and grow through play.

Our playful activity toys are designed to stimulate your child’s senses, encourage their curiosity, and provide endless hours of fun and entertainment.

Whether you're looking for cozy loungers, play gyms, or pull-alongs, we have everything you need to create a playful and comfortable environment for your child.

Why is play important for my baby’s and toddler’s development?

Play is an essential part of your child's development.

Through play, your baby or toddler learns about the world around them and develop their physical, cognitive, and social emotional skills.

For your baby, play is primarily sensory. Your baby uses its senses to learn about the surroundings and develop their motor skills through grasping, reaching, and crawling.

As your baby grow into becoming an independent toddler, play becomes more interactive and imaginative. You will see that play changes into pretend play, problem solving, and social play with friends.

Learn more about the importance of play time here.

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