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25% Award winner
Tiny activity toys gift set - Deer friends - Blue - Packaging Tiny activity toys gift set - Deer friends - Blue - Front
Tiny activity toys gift set - Deer friends - Blue
Sale price£24.89 Regular price£33.18
25% Award winner
Tiny activity toys gift set - Deer friends - Powder - Packaging Tiny activity toys gift set - Deer friends - Powder - Front
Tiny activity toys gift set - Deer friends - Powder
Sale price£24.89 Regular price£33.18
25%
Cuddle friend - Elphee - Grey - Front
Cuddle friend - Elphee - Grey
Sale price£28.08 Regular price£37.44
Squeaker rattle - Lalee - Sand Squeaker rattle - Lalee - Sand
Musical mirror mobile - Sea friends - Blue - Front Musical mirror mobile - Sea friends - Blue - Back
50%
Cozy friend - Jelly - Mustard - Front Cozy friend - Jelly - Mustard - Back
Cozy friend - Jelly - Mustard
Sale price£11.50 Regular price£23.00
Cuddle friend - Elphee - Sand Cuddle friend - Elphee - Sand
Activity spiral - Sea friends - Powder Activity spiral - Sea friends - Powder
Activity spiral - Happy clouds - Sand Activity spiral - Happy clouds - Sand
Stacking toy - Happy clouds - Colour mix
Comfort blanket - Happy clouds - Blue Comfort blanket - Happy clouds - Blue
Tiny activity toy set 3 pcs - Croco - Green Tiny activity toy set 3 pcs - Croco - Green
Lalee's home soft book - Lalee - Sand Lalee's home soft book - Lalee - Sand
Tiny grip toy - Ozzo - Colour mix Tiny grip toy - Ozzo - Colour mix
Musical toy - Wally - Powder - Front Musical toy - Wally - Powder - Back
Musical toy - Wally - Powder
Sale price£34.00
Tiny rattle - Jelly - Blue - Front Tiny rattle - Jelly - Blue
Tiny rattle - Jelly - Blue
Sale price£17.00
Cuddle cute - Raffi - Powder - Front
Cuddle cute - Raffi - Powder
Sale price£17.00
25%
Activity Play mat - Sea friends - Grey - Front Activity Play mat - Sea friends - Grey - Detail
Activity play mat - Sea friends - Grey
Sale price£91.34 Regular price£121.79
Cuddle cute - Ozzo - Sand Cuddle cute - Ozzo - Sand
Cuddle cute - Ozzo - Sand
Sale price£23.00
Sand play set 5 pcs - Deer friends - Powder mix Sand play set 5 pcs - Deer friends - Powder mix
25%
Play time goodie box - Powder - Front Play time goodie box - Powder - Front
Play time goodie box - Powder
Sale price£57.48 Regular price£76.63
25%
Walker - Croco - Green - Front Walker - Croco - Green
Walker - Croco - Green
Sale price£63.87 Regular price£85.15
Peg puzzle - Deer friends - Colour mix

Play time - Fun and functional toys for babies and toddlers

Here you can find a wide range of activity toys, cuddle toys, teethers, and more, to help your little ones learn and grow through play.

Our playful activity toys are designed to stimulate your child’s senses, encourage their curiosity, and provide endless hours of fun and entertainment.

Whether you're looking for cozy loungers, play gyms, or pull-alongs, we have everything you need to create a playful and comfortable environment for your child.

Why is play important for my baby’s and toddler’s development?

Play is an essential part of your child's development.

Through play, your baby or toddler learns about the world around them and develop their physical, cognitive, and social emotional skills.

For your baby, play is primarily sensory. Your baby uses its senses to learn about the surroundings and develop their motor skills through grasping, reaching, and crawling.

As your baby grow into becoming an independent toddler, play becomes more interactive and imaginative. You will see that play changes into pretend play, problem solving, and social play with friends.

Learn more about the importance of play time here.

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