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Tiny rattle - Jelly - Blue - Front Tiny rattle - Jelly - Blue
Tiny rattle - Jelly - Blue
Sale price£17.00
Tiny rattle - Jelly - Powder - Front Tiny rattle - Jelly - Powder
Tiny rattle - Jelly - Powder
Sale price£17.00
25%
Tiny sensory rattle - Wally - Blue - Front Tiny sensory rattle - Wally - Blue
Tiny sensory rattle - Wally - Blue
Sale price£8.91 Regular price£11.88
Tiny sensory rattle - Raffi - Mustard - Front Tiny sensory rattle - Raffi - Mustard - Back
Tiny sensory rattle - Croco - Green - Front Tiny sensory rattle - Croco - Green - Back
Tiny sensory rattle - Elphee - Blue - Front Tiny sensory rattle - Elphee - Blue - Back
25%
Tiny sensory rattle - Nozo - Powder - Front Tiny sensory rattle - Nozo - Powder - Back
Tiny sensory rattle - Nozo - Powder
Sale price£8.91 Regular price£11.88
Activity ring - Deer friends - Blue - Front
Activity ring - Deer friends - Powder - Front
25%
Squeaker rattle - Raffi - Grey - Front Squeaker rattle - Raffi - Grey - Back
Squeaker rattle - Raffi - Grey
Sale price£8.91 Regular price£11.88
25%
Squeaker rattle - Raffi - Blue - Front Squeaker rattle - Raffi - Blue - Back
Squeaker rattle - Raffi - Blue
Sale price£8.91 Regular price£11.88
50%
Comfort blanket - Raffi - Grey - Front
Comfort blanket - Raffi - Grey
Sale price£11.50 Regular price£23.00
50%
Comfort blanket - Raffi - Mustard - Front
Comfort blanket - Raffi - Mustard
Sale price£11.50 Regular price£23.00
25%
Activity spiral - Deer friends - Powder - Front Activity spiral - Deer friends - Powder
Activity spiral - Deer friends - Powder
Sale price£28.08 Regular price£37.44
To go activity set - Sea friends - Blue/Mustard - Front To go activity set - Sea friends - Blue/Mustard - Detail
bestseller
Activity spiral - Lalee - Sand - Lifestyle Activity spiral - Lalee - Sand - Front
Sensory to go toy - Lalee - Sand - Front Sensory to go toy - Lalee - Sand - Front
Sensory to go toy - Lalee - Blue - Front Sensory to go toy - Lalee - Blue - Front
Sensory to go toy - Lalee - Powder - Front Sensory to go toy - Lalee - Powder - Front
Activity spiral - Sea friends - Mustard Activity spiral - Sea friends - Mustard - Front
Activity Toy - Jelly - Blue - Front Activity Toy - Jelly - Blue
Activity Toy - Jelly - Blue
Sale price£29.00
Activity Toy - Jelly - Powder - Front Activity Toy - Jelly - Powder
50%
To go friend - Jelly - Powder - Front To go friend - Jelly - Powder
To go friend - Jelly - Powder
Sale price£8.50 Regular price£17.00
50%
Activity spiral - Deer friends - Grey Activity spiral - Deer friends - Grey - Front
Activity spiral - Deer friends - Grey
Sale price£19.00 Regular price£38.00

Play time - Fun and functional toys for babies and toddlers

Here you can find a wide range of activity toys, cuddle toys, teethers, and more, to help your little ones learn and grow through play.

Our playful activity toys are designed to stimulate your child’s senses, encourage their curiosity, and provide endless hours of fun and entertainment.

Whether you're looking for cozy loungers, play gyms, or pull-alongs, we have everything you need to create a playful and comfortable environment for your child.

Why is play important for my baby’s and toddler’s development?

Play is an essential part of your child's development.

Through play, your baby or toddler learns about the world around them and develop their physical, cognitive, and social emotional skills.

For your baby, play is primarily sensory. Your baby uses its senses to learn about the surroundings and develop their motor skills through grasping, reaching, and crawling.

As your baby grow into becoming an independent toddler, play becomes more interactive and imaginative. You will see that play changes into pretend play, problem solving, and social play with friends.

Learn more about the importance of play time here.

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