Play is never just play. It’s how your little one begins to understand the world - through movement, textures, colours, and connection.
In these early stages, play lays the foundation for so much more. Confidence grows in small attempts. Social skills begin in shared smiles and gentle sounds. Curiosity is sparked through repetition, exploration, and everyday discoveries.
From sensory toys to versatile play essentials, our play time collection supports imagination, focus, and joyful interaction - thoughtfully made for real family life.
play time news designed for curious little hands
why early play matters
Early play takes many forms. Each one supports your little one in a different way. Sensory play introduces textures, sounds, and contrast - encouraging little ones to explore with their hands and senses. Active play supports movement and coordination through reaching, rolling, and lifting. Open-ended play creates space for curiosity and discovery, allowing little ones to explore without rules or right answers.
Together, they support balanced early development, helping little ones grow at their own pace.
early play bestsellers
a soft base for early discoveries
Activity gyms and playmats create a safe and inviting base for early cognitive development. A soft space for tummy time, reaching, rolling, and observing the world from a new perspective.
Our activity gyms are thoughtfully made with sensory details, hanging toys, and familiar Deer friends. Playmats add comfort and room to move - whether it’s for rolling, sitting, or simply watching the world unfold.
activity gyms & playmats
Play time essentials
As your little one grows, their way of playing changes too. New movements, new interests, and new ways of exploring begin to unfold.
Our play time guide shares thoughtful favourites for each stage - helping you discover pieces that engage, comfort, and gently support development along the way. So you can choose what feels right for your little one, right now.
play in everyday life
Early play doesn’t need to be complicated. A few thoughtful pieces can turn a quiet moment into exploration. On the floor before nap time. After changing. In between daily routines.
Small moments. Big discoveries. See all play time below.
explore different ways to play
sensory toys
Textures, sound, and mirrors introduce early cause-and-effect discovery.
rattles & teethers
Easy to hold and comforting to chew, they support coordination while soothing sore gums.
musical & hanging toys
Soft melodies and gentle movement invite little ones to listen, watch, and reach.
soft Deer friends
Cuddle toys and comfort blankets offer familiarity and reassurance throughout the day.
