where curiosity begins

Our toys are made with care — thoughtfully designed, safely produced, and thoroughly tested. Each piece invites your little one to explore through play: from soft, contrasting toys that spark the senses to activity toys that grow with every new milestone. Made for moments of wonder, and discovery.

newborn

3-6 months
6-12 months
12+ months

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14 products
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bestseller
Baby contrast cards 10-pack - Elphee - Colour mix Baby contrast cards 10-pack - Elphee - Colour mix
Baby contrast cards 10-pack - Elphee - Colour mix
£8.95
bestseller
Tummy time activity toy - Croco - Green - Front Tummy time activity toy - Croco - Green - Back
Tummy time activity toy - Croco - Green
£39.00
bestseller
Fold-out sensory cube - Deer friends - Colour mix Fold-out sensory cube - Deer friends - Colour mix
Fold-out sensory cube - Deer friends - Colour mix
£34.95
bestseller
Baby contrast card holder - Deer friends - Sand Baby contrast card holder - Deer friends - Sand
Baby contrast card holder - Deer friends - Sand
£21.95
bestseller
Activity spiral - Lalee - Sand - Front Activity spiral - Lalee - Sand - Detail
Activity spiral - Lalee - Sand
£39.00
bestseller
Bath fishing toy - Sea friends - Colour mix Bath fishing toy - Sea friends - Colour mix
Bath fishing toy - Sea friends - Colour mix
£16.50
bestseller
Activity book - Lalee - Sand - Front Activity book - Lalee - Sand - Front
Activity book - Lalee - Sand
£36.00
bestseller
Hide&Find box - Nozo - Colour mix
Hide&Find box - Nozo - Colour mix
£19.95
bestseller
Stacking tower - Raffi - Colour mix Stacking tower - Raffi - Colour mix
Stacking tower - Raffi - Colour mix
£31.00
Sorting box - Elphee - Grey
Sorting box - Elphee - Grey
£39.00
Peg puzzle - Deer friends - Colour mix
Peg puzzle - Deer friends - Colour mix
£10.00
Tiny farm tractor - Dotti - Blue Tiny farm tractor - Dotti - Blue
Tiny farm tractor - Dotti - Blue
£34.95
Tiny farm play set - Dotti - Colour mix Tiny farm play set - Dotti - Colour mix
Tiny farm play set - Dotti - Colour mix
£26.95
Tiny farm play set - Clucky - Colour mix Tiny farm play set - Clucky - Colour mix
Tiny farm play set - Clucky - Colour mix
£26.95

wooden toys

simple, safe, and full of wonder

view our toy guide

bestselling activity items

bestseller
Activity mirror w/clip - Tiny farm - Green Activity mirror w/clip - Tiny farm - Green
Activity mirror w/clip - Tiny farm - Green
£26.95
Activity play mat - Tiny farm - Green Activity play mat - Tiny farm - Green
Activity play mat - Tiny farm - Green
£109.95
OEKO-TEX®
Play mat - Tiny farm - Sand Play mat - Tiny farm - Sand
Play mat - Tiny farm - Sand
£49.95
Activity gym - Tiny farm - Green Activity gym - Tiny farm - Green
Activity gym - Tiny farm - Green
£89.95
new
Pram toy - Celebration - Colour mix Pram toy - Celebration - Colour mix
Pram toy - Celebration - Colour mix
£25.50
Activity play mat - Playground - Blue Activity play mat - Playground - Blue
Activity play mat - Playground - Blue
£109.95
Activity play mat - Tiny farm - Powder Activity play mat - Tiny farm - Powder
Activity play mat - Tiny farm - Powder
£109.95
bestseller
Hanging activity toy - Croco - Green Hanging activity toy - Croco - Green
Hanging activity toy - Croco - Green
£29.95
view all

shop your favourite deer friend

dotti
sheepy
pigee
shop Raffi the giraffe
raffi
shop Birdee the little bird
birdee
shop Croco the crocodile
croco
shop Lalee the llama
lalee
shop Elphee the elephant
elphee
shop Ozzo the hippo
ozzo
shop Nozo the rhino
nozo
shop Zebee the zebra
zebee
shop Antee the anteater
antee
shop Jelly the jellyfish
jelly
shop Wally the whale
wally